Pantone a focus on significant market needs and the

Pantone introduced
210 new colours at the end of 2015, are you using them?

At the end of 2015, Pantone introduced 210 new colours to
their Fashion, Home and Interiors colour system. This was the result after
leveraging international trend-spotting intelligence in conjunction with
consumer and client colour research.

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The research found that there needed to be a focus on
significant market needs and the evolving consumer tastes need to be addressed.
The answer? New colours to be introduced.

The addition of the 210 new shades brings the total
selection to 2,310 colours and offers designers the most relevant colour
palette, specification tools and global colour solutions. All of which can be
used throughout the product development process, starting with the inspiration
stage right through to realisation.

How do I get my hands
on the new colours?

Below is a list of products which supplements are available
that include the new colours:

·        
Color guide
supplement – click to find out more

·        
Color
specifier supplement – click to find out more

·        
Color specifier and guide supplement – click to
find out more

·        
Passport
supplement – click to find out more

·        
Cotton
planner supplement – click to find out more

·        
Cotton
chip set supplement – click to find out more

·        
Cotton
swatch library supplement – click to find out more

·        
Swatch set supplement – click to find out more

Important – these products will only be available while stocks last!
When they’re gone, they’re gone! Once the supplements stocks have sold out, to
get your hands on the new colours, you will have to buy the latest version of
the product and not just the supplement, which will end up costing more.

How were colours
affected?

The orange family had its range expanded to include hot and
radiant tones as well as deeper and more golden orange shades. New intensified
blacks were introduced to the range as colours of luxury, such as Black
Onyx 19-4003 TCX and Black
Beauty 19-3911 TCX.

The blue family introduced more nuanced blues incorporating
varying degrees of watery, vibrant aquamarine blues, along with chambray blues.
To evoke emotions of calmness, there was new takes on classic navies and
ethereal shades. With the rising popularity of pink, Pantone introduced a wide
rang of pink shades, varying from softer colours such as Love
Potion 18-1951 TCX to more vivacious colours such as Pink
Peacock 18-2045 TCX.

New reds were introduced that conveyed sultriness and
elegance, yellows were enhanced to embrace true and orange yellows, and more
pungent yellows were welcomed to the palette to portray an exotic vibe.

Other shades that were incorporated included earthy browns,
natural and synthetic greens, vibrant red-based purples and both warm and cool
tones for neutrals and whites.

Executive Director of Pantone, Leatrice Eiseman, commented, “the colors that are influencing design
today have evolved to reflect shifting societal views, new technological
innovations and a truly global outlook. With the ability to interpret the
influence of color on overall consumer psychology, we have enhanced the utility
of our Color System to enable the design community to stay on the cutting edge
of color selection.”

Global Director of Marketing at Pantone, Mitchell Cole,
commented, “with the advent of fast
fashion, and continued pressure on shortening product manufacturing cycles,
Pantone’s off-the-shelf color system with immediate, global availability is
more relevant and economical than ever before.”

Reasons to buy the supplements

They are many reasons why it is a good idea to buy the
supplements sooner rather than later:

·        
Clients could end up asking for colours that
aren’t in your current system. Result? They may go elsewhere!

·        
Individual Pantone Smart Swatches cost £10 whereas
it is much more cost effective buying supplements where colours work out to be
£2 a colour.

·        
Your current collection will be out of date
meaning you are missing out on 210 new colours.

·        
Once the supplement stock sells out the only way
to get your hands on the new colours will be to buy the latest version of the
whole product.

 Pantone introduced
210 new colours at the end of 2015, are you using them?

At the end of 2015, Pantone introduced 210 new colours to
their Fashion, Home and Interiors colour system. This was the result after
leveraging international trend-spotting intelligence in conjunction with
consumer and client colour research.

The research found that there needed to be a focus on
significant market needs and the evolving consumer tastes need to be addressed.
The answer? New colours to be introduced.

The addition of the 210 new shades brings the total
selection to 2,310 colours and offers designers the most relevant colour
palette, specification tools and global colour solutions. All of which can be
used throughout the product development process, starting with the inspiration
stage right through to realisation.

How do I get my hands
on the new colours?

Below is a list of products which supplements are available
that include the new colours:

·        
Color guide
supplement – click to find out more

·        
Color
specifier supplement – click to find out more

·        
Color specifier and guide supplement – click to
find out more

·        
Passport
supplement – click to find out more

·        
Cotton
planner supplement – click to find out more

·        
Cotton
chip set supplement – click to find out more

·        
Cotton
swatch library supplement – click to find out more

·        
Swatch set supplement – click to find out more

Important – these products will only be available while stocks last!
When they’re gone, they’re gone! Once the supplements stocks have sold out, to
get your hands on the new colours, you will have to buy the latest version of
the product and not just the supplement, which will end up costing more.

How were colours
affected?

The orange family had its range expanded to include hot and
radiant tones as well as deeper and more golden orange shades. New intensified
blacks were introduced to the range as colours of luxury, such as Black
Onyx 19-4003 TCX and Black
Beauty 19-3911 TCX.

The blue family introduced more nuanced blues incorporating
varying degrees of watery, vibrant aquamarine blues, along with chambray blues.
To evoke emotions of calmness, there was new takes on classic navies and
ethereal shades. With the rising popularity of pink, Pantone introduced a wide
rang of pink shades, varying from softer colours such as Love
Potion 18-1951 TCX to more vivacious colours such as Pink
Peacock 18-2045 TCX.

New reds were introduced that conveyed sultriness and
elegance, yellows were enhanced to embrace true and orange yellows, and more
pungent yellows were welcomed to the palette to portray an exotic vibe.

Other shades that were incorporated included earthy browns,
natural and synthetic greens, vibrant red-based purples and both warm and cool
tones for neutrals and whites.

Executive Director of Pantone, Leatrice Eiseman, commented, “the colors that are influencing design
today have evolved to reflect shifting societal views, new technological
innovations and a truly global outlook. With the ability to interpret the
influence of color on overall consumer psychology, we have enhanced the utility
of our Color System to enable the design community to stay on the cutting edge
of color selection.”

Global Director of Marketing at Pantone, Mitchell Cole,
commented, “with the advent of fast
fashion, and continued pressure on shortening product manufacturing cycles,
Pantone’s off-the-shelf color system with immediate, global availability is
more relevant and economical than ever before.”

Reasons to buy the supplements

They are many reasons why it is a good idea to buy the
supplements sooner rather than later:

·        
Clients could end up asking for colours that
aren’t in your current system. Result? They may go elsewhere!

·        
Individual Pantone Smart Swatches cost £10 whereas
it is much more cost effective buying supplements where colours work out to be
£2 a colour.

·        
Your current collection will be out of date
meaning you are missing out on 210 new colours.

·        
Once the supplement stock sells out the only way
to get your hands on the new colours will be to buy the latest version of the
whole product.

 

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